At-A-Glance

Digital Marketing for Restaurants during COVID-19

See the full guide
  • Keep your customers informed about how COVID-19 has impacted your restaurant.Share the basics: if you’re still open, if your hours have changed, and how they can order food from you or best support your restaurant.
    All Together Now in Chicago has a simple landing page for COVID-19 with this information.
  • Stay top of mind by promoting
    your goods and services.
    Rotate messaging between: something normal, something interesting, and acknowledgment of the world we live in.
  • There is always a story to tell, even if you temporarily closed.If you are closed consider sharing: employee spotlights, how are you helping staff, menu development and experimentation, etc. See our full guide for more examples!

Marketing Resources

FSR Magazine

Simplification in the COVID-19 Era: What it Means for Restaurants and Suppliers

The Verge

Instagram adds stickers for restaurants to sell gift cards and food delivery

Restaurant Business

A Social Distancing Cocktail Party, And More Innovative Ideas Of The Week

Upserve

How to Drive More Customers to Your Restaurant’s Online Ordering Page During Covid-19

Restaurant Business

A Social Distancing Cocktail Party, And More Innovative Ideas Of The Week

Spectrum Reach + Waymark

Spectrum Reach has partnered with Waymark to offer free video commercials that you can make on your own.

FastCasual.com

How restaurants can adjust operations and marketing amidst market uncertainty

Bikky

Use Bikky for marketing solutions to reach your customers at home